Monday, June 15, 2015

Branding your next camping trip



This past weekend we went camping with our friends. It was a family affair, four families and 9 kids. This was my first time camping a really, really long time and I wanted to try to do something special for our friends. Initially I thought of having t-shirts made but the cost to have them printed for all of us was a bit more than I wanted to spend. I remembered that one of the Dad's on this trip loved collecting Koozies when he traveled so I thought maybe that would be a good idea. A quick google search lead me to TotallyKoozies.com and I was super happy to see that yes I could upload my own art and have two dozen printed at a really reasonable cost. I picked the single color solid koozies for this trip but love that they also offer so many other styles based on what kind of beverages you wanted to keep cool.

I made the logo in Photoshop Elements using the information that totallykoozies specified on their website regarding what size to keep the designs too. I just upload my art when I placed my order and within one business day I had a proof back from their designers. They had amazingly quick turnaround and are willing to work with your deadline date so I had them in hand by the day I needed them. This was the most easy and hassle free ordering of a custom item online that I have ever experienced. Needless to say they were a HUGE hit with our friends and everyone really loved them. Here is a shot one of our friends posted to Facebook, they totally fit in with our surroundings.


Since those were primarily for the adults I wanted to do something fun for the kids so I thought it would be fun to turn the logo into a temporary tattoo. I purchased the Silhouette Cameo Temporary Tattoo paper and just modified my initial logo design adding in a background color and making sure to flip it so when applied the text was in the right place.


I scaled the size down just a bit keeping small kids in mind and was able to get 12 on one of the sheets of paper provided. I printed these on my home printer and then cut them out on my Silhouette Cameo. I brought along a bottle of rubbing alcohol to clean the kids skin hoping it would make them last a bit longer. The kids loved them and all the moms ending up tatting up too. It was super cute and lots of fun but next time I would make sure to wait to apply them to the kids skin after they were done swimming for the day. They definitely faded and fell off but in a normal situation would last a solid day had water and swimming not been involved.


My last bit of fun and branding was to make a flag for our campsite. I decided to work with our local Fast Signs shop where I live and decided on a two foot by two foot square flag. I sent them the same logo and we picked a background color for the flag and they did a direct print onto the canvas. They added the three grommets for me and my husband built the stand for me out of PVC pipe that he spray painted and we attached the flag with some zip ties. At the campsite he secured into the ground with a piece of rebar that he hammered in. The flag was at our site the whole trip and I made sure to get lots of pictures around it of the whole group and each family.


These were all really simple easy and quick things that just added that finishing touch to the trip and made it that much more special for everyone. I will definitely try all of these things again and hope that this inspires you to brand your next group outing.

Note: all links provided are for informational purposes only and no affiliate benefits are coming to me for sharing these vendors with you. All opinions/reviews expressed are my own.

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3 comments:

  1. You are so creative! I am so ordering those koozies this summer :)

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  2. This is amazing!! What a great idea Barbara, you are to clever. ;)

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  3. Way to make is special. Now what are you going to do next year to top it?

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